Category: Featured

Market Research

Sadly, far too many start-ups, and for that matter established businesses, fail to grasp the importance of the concept of what market research is to the very survival of their business. This is borne out of the fact that some 60% of start ups fail to make it to their second year.

Market Research basically boils down to two simple research processes that are often referred to as ‘desk’ research and ‘field’ research.Continue Reading…